A Working Group was set up within the Science Group to investigate" The impact of marketing communication on the volume (and patterns) of consumption of alcoholic beverages, especially by young people”.

On 11th March, the Science Group presented the final report to the Forum Members. The overall description of the studies found consistent evidence to demonstrate an impact of alcohol advertising on the uptake of drinking among non drinking young people, and increased consumption among their drinking peers.

Read the full report here

Read the Eurocare press release here